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Here’s Why Indians Love WhatsApp but Facebook… Not So Much Anymore

Rahul · October 18, 2021 · Leave a Comment

So the other day I was looking out for my mom’s profile on Facebook

And this happened

Took me a moment to realize why my mom’s profile was not showing up

and then I typed

and there it is the first profile itself

Sigh of relief!

My mom hasn’t vanished and Facebook’s search still works!! lool

So…

I forgot that Facebook doesn’t call my mom ‘mom’ and that I have to type her name what’s the big deal in that?

The big deal is that it doesn’t work like that on WhatsApp

WhatsApp just works in perfect sync and harmony with the habits intuitions of the Indian audience whereas Facebook is to US habits.

and that’s the reason why the US Masis can’t wait for something to replace Facebook where is the Indians are happily married to WhatsApp.

If you know anything about marriage is in India you know that once it happens it lasts!

This means as a business owner if you are looking to create an audience and marketing strategy for the long-term then you definitely cannot exclude WhatsApp from your plan.

Will cover WhatsApp marketing in detail son. Including tools tactics and even long-term strategy.

TnT

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About Rahul

Marketing Junkie.
My daily idea count outnumbers my total hair count.

Now look at the profile picture again and smile...

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