Timing
I have had the app since forever on my phone.
But most of the time I only use it on the desktop.
Until October 19th!
I was in bed, but couldn’t sleep because I was bursting with ideas. Noting them down on the ClickUp app throughout the night.
That’s the moment when you ClickUp asks me for a review.
When I’m using it so rigorously and completely in love with how smoothly the app works.
The smoothness of their approach
Q: Enjoying clickup?
OPTION 1: Not really
ClickUp review prompt
OPTION 2: Love it.
Just one click (on love it of course)
And I see an iframe popup from Google Play Store
Where I hit the five stars
That’s it I am done in less than 3 seconds.
It all happened so fast and I was sad that I could not take screenshots for this case study.
RA
The overall process was just so smooth that I had to go on the internet and rant about it. And also keep this in my archives for when I create designs to get reviews next time
Yes, reviews matter to your business
but think clearly from a user-centric point of view.
Don’t pester them nonstop and twist their arm until they give you a review.
Not by brute force and definitely not the emotional arm-twisting that tries to guilt users into giving reviews.
Instead, apply algorithms and system intelligence to figure when users are actually loving it.
And if you ask for a review at that moment, that’s when you have the best chance of success.
Then the next step is to design your approach
It has to feel natural and completely optional for the user.
If the user even smells force in your request, he will form an opinion in his head which will mean you will never get a positive review from that person
Finally, you have found the right time and you have asked him nicely and he has agreed to oblige.
The last step is to make sure that it is as smooth and easy and fast for him as possible
So that he doesn’t have to apply any thought or effort into actually obliging for you because remember It is ultimately a favor.
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