Reinventing the way I write articles

Changing the focal point

1. The user and his journey in the center
2. Or the product and what it can do for the user in the center

Changing the approach

Instead of blindly following the first creative idea come with multiple, let it marinade and then select

Example:

Excel vs CRM

1. What are the things you simply can’t do in excel – 7 reasons exel sucks
   1. No call tracking
   2. No reminders
   3. So many excel sheets it’s a mess
   4. Lead leads everywhere, not a moment of peace
   5. Any
   6. …
2. How CRM impacts the daily working life of a caller & manager
   1. A day in the life of excel manager vs TeleCRM manager
   2. A day in the life of excel caller vs TeleCRM caller
3. Long term impact of CRM on the way the org selles
   1. Things that excel managers do vs things that TeleCRM managers do
   2. Things that excel managers worry about vs things that TeleCRM managers worry about
   3. Things that excel tele-callers do ve things that CRM tele-callers worry about
   4. Things that excel tele-callers worry about vs things that TeleCRM tele-callers worry about

Singular message

Intent – anyone reading should have zero doubt as to what the article is about, and what it is trying to say. Only when the article qualifies and the criteria do any question of utility arise. Because if the article confuses them it is not going to help the reader no matter how useful the information is. Because they are simply getting lost