Here’s a small trick from Rafael Eliassen‘s video that will dramatically increase the engagement, and perceived value of your videos
As he says –
since our minds are pretty bad at distinguishing reality and mental movies that we play for ourselves
The video shows
10 seconds later he says
It’s the emotions that we are actually chasing…
And a bunch of emojis flutter across the screen like in Instagram feeds
The first screenshot gives us visual cues to thank clueless brains
The second screenshot gives us a visual cue to think emotions
of course, he is saying this in the audio but it acts as a reinforcement that visually engages the viewer and makes sure that he actively thinks about the thing that is being talked about.
When shooting a video unless you’re doing it for the heck of it you want people to listen comprehend and care about what you are sayingRahul
This means you have to use all the tools available at your disposal to make sure that they actively think about what you’re saying.
Because you might rain some bells and whistles at the beginning of the video to get their attention. But if it doesn’t engage them! And if it doesn’t make them think then it won’t create an impact!
No matter how much time or effort you put into creating videos.
Besides if your videos are not creating an impact then what’s the point?
Why do it in the first place?